(Cheyenne) – The Wyoming Brewers Festival, presented by Midas, unveiled a new logo today, designed by Cheyenne resident Grant Gering. The logo was chosen by the Wyoming Brewers Festival Committee from over 20 entries in a contest.
The committee liked the way the logo incorporated the historic Union Pacific Depot, the iconic Wyoming Buffalo and beer mug into one. Marketing co-chair Monica Taylor-Lee mentioned that the “hidden imagery” was something used in a lot of the logo designs, but the winning logo pulled all of the aspects of the festival together the best.
In being chosen as the winner, Gering will receive a $100 cash prize, tickets to the event, an invitation to the pre-festival sponsor dinner and is named as an honorary chair for the 20th anniversary event.
Grant Gering is the Senior Multimedia Specialist at the Wyoming Business Council in Cheyenne. He is a 2004 East High graduate who went on to play baseball and study graphic design in college. Taylor-Lee complemented his work noting, “It is great to see the response we had from Wyoming’s professional community. To see a young professional win the contest speaks to the great talent we have here in the community.”
The logo will become the new permanent logo for the festival and will be featured on merchandise, promotional materials and prominently in all Wyoming Brewers Festival media.
The Wyoming Brewers Festival is June 19th and 20th in the Depot Plaza in downtown Cheyenne, WY. Proceeds from the festival go to support ongoing special projects at the Cheyenne Depot Museum. The festival promotes the growing craft beer culture in the west and celebrates brewers and their products.